Who are the early adopters of innovation? (Part 2) // innate innovativeness

Do you know what innate innovativeness is? Does innovation acceptance depend on the innovation itself, early adopters or those that reject it? Academic opinion suggests all these things are important (Arts et al. 2011; Holak 1988; Rogers 2010). But are these actually the only factors? How about compatibility, relative advantage and complexity? These undoubtedly influence adoption (Tornatzky […]