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How can innovation enhance our senses?

Can innovation enhance our senses? How can we enrich our dull lives? Because, actually, we do need our lives enriching – innovation may be able to help us add further context and allow us to increase the value of perceptions of the world around us. Our senses are actually pretty limited. But, how can innovation […]

Why does a SME need business model innovation?

I have been thinking about how SMEs need business model innovation. There is a lot to consider as a SME. Many SMEs are just 1 or a handful of people. How do they innovate? With increasing competition, how do they start to consider implementing something that might change, and disrupt, everything about their way of working? Even larger organisations […]

Who are the early adopters of innovation? (Part 2) // innate innovativeness

Do you know what innate innovativeness is? Does innovation acceptance depend on the innovation itself, early adopters or those that reject it? Academic opinion suggests all these things are important (Arts et al. 2011; Holak 1988; Rogers 2010). But are these actually the only factors? How about compatibility, relative advantage and complexity? These undoubtedly influence adoption (Tornatzky […]

Beacons and marketing // what is the potential of #ibeacon?

I have to admit I like both beacons and marketing! The potential of a disruptive technology led approach to marketing appeals to me. Have you considered how beacons are being used in marketing? How do you feel about them or are you even aware of beacons? How are beacons becoming a disruptive technology in marketing? We are […]

How does disruptive innovation happen? #wearenotwaiting

How does innovation happen? Have you thought about how disruptive technology is changing the processes of innovation? Theory has always considered organisations as at the source of disruptive innovation. Is this right? How do you think the end user is taking back control of innovation and disrupting their real lives? John Cousins, for example, was able […]