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Beacons and marketing // what is the potential of #ibeacon?

I have to admit I like both beacons and marketing! The potential of a disruptive technology led approach to marketing appeals to me. Have you considered how beacons are being used in marketing? How do you feel about them or are you even aware of beacons? How are beacons becoming a disruptive technology in marketing? We are […]

How does disruptive innovation happen? #wearenotwaiting

How does innovation happen? Have you thought about how disruptive technology is changing the processes of innovation? Theory has always considered organisations as at the source of disruptive innovation. Is this right? How do you think the end user is taking back control of innovation and disrupting their real lives? John Cousins, for example, was able […]