Can innovation enhance our senses? How can we enrich our dull lives? Because, actually, we do need our lives enriching – innovation may be able to help us add further context and allow us to increase the value of perceptions of the world around us. Our senses are actually pretty limited.
But, how can innovation help us fill some perceptual gaps? The image of the chicken is no joke! The suggestion is that innovation can add context to the lives of chickens, making them in effect feel virtually “free range” – innovation that enhances the lives of battery chickens! Life as a battery chicken cannot be pleasant, but is this actually ethical?